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NATURE × SCIENCE
We are neither seduced by unproven “natural” claims nor bound to soulless chemistry. Every Asadaru formula emerges from standardized botanicals and, before it reaches the label, passes through testing and documented evidence.
“One plant-based product, instead of several chemical ones”
OUR STORY
Salamat-Gostar Asadaru took shape in 2022 in Mashhad, at the heart of one of the country’s largest poultry-farming hubs — with the conviction that reducing reliance on chemical drugs is not a pretty slogan but an economic, hygienic and environmental necessity.
With a specialist team and ongoing collaboration with universities and research centres, we developed a range of water-soluble plant-based supplements for poultry and livestock — supplements that, with standardized essential oils and plant extracts, support disease prevention and, by reducing reliance on antibiotics, contribute to human health and the environment.
Today, 9 Asadaru products across five functional categories stand beside Iran’s poultry and livestock farmers — and this is only the beginning.
2022 — Founded in Mashhad
Starting out with a focus on water-soluble products for poultry.
Partnering with academia
Developing proprietary formulations with research centres and reference testing.
A 9-product range
Covering respiratory, digestive, liver, calming and growth support for the flock — poultry and livestock.
Horizon — the full family of species
Expanding toward aquatics, horses and companion animals — with the same evidence-led principle.
To create, produce and develop the supplements and health products needed by the livestock, poultry and human sectors, centred on plant-based and natural compounds — toward reducing reliance on antibiotics, improving public health, raising the productivity of animal production and protecting the environment.
To become the leading producer and developer of innovative plant-based products and supplements for livestock, poultry and humans in the country and the Middle East — centred on advanced technology, proprietary formulation and academic scientific backing.
MARKET CONTEXT
The world’s shift toward low-antibiotic farming is not a passing wave; it is a structural trend spanning everything from legislation to consumer preference. The figures below indicate the “scale of the problem” — they are not Asadaru’s claims:
$1.05 → $1.48 billion
Projected growth of the global phytogenic feed-additive market from 2024 to 2030; the poultry segment holds the largest share.
Grand View Research / MarketsandMarkets
60–76%
Feed’s share of total broiler production cost — which is why the feed-conversion ratio (FCR) is the strongest lever on a farmer’s profit.
Industry benchmark
~120 million birds
Iran’s monthly chicken demand — the Middle East’s largest poultry producer; Asadaru’s core arena.
Market reports
The European Union has banned growth-promoting antibiotics since 2006; Asadaru paves this global path for the Iranian farmer with local formulation, sustainable domestic supply and fair pricing free of currency risk.
CORE VALUES
These values are not wall decoration; they are decision criteria — from choosing the active botanical to the sentence that goes on the label.
Confidence without boasting; every efficacy claim is stated with evidence and context — a single-sample result never becomes an absolute property.
Pride in Iranian botanical roots; standardized essential oils instead of chemicals, from thyme to milk thistle.
Proprietary formulation backed by research, a measured synergy of essential oils and academic collaboration.
Our story is “end-of-cycle profit,” not a one-off sale; warm companionship and only promises we can keep.
We state each product’s real status honestly — without advertising sugar-coating and without disparaging competitors.
Sustainable domestic production in Mashhad; fair local pricing free of currency risk, with an eye on human health and the environment.
VISUAL HONESTY
Asadaru's scientific and field documentary images are drawn from the organization's actual activities, studies, and environments. In producing and publishing these images, we avoid the artificial reconstruction of scenes, the use of stock images presented as documentary material, and any editing that alters reality. For us, an image is not merely a decorative element; it is part of the transparent and trustworthy documentation of our activities.
CREDENTIALS
Instead of big adjectives, we show documentation: standard certification in customer-satisfaction management, academic research collaboration, and quality control with independent evaluation of the products.
The international standard for managing customer complaints and feedback — the customer’s voice is a formal input for improvement.
The standard for monitoring and measuring customer satisfaction — satisfaction is not a feeling; it is a metric.
Quality control and independent evaluation of the products are part of the production process.
Research collaboration with universities and research centres in developing and evaluating formulations.
Final display of certificates on the site is subject to the client’s approval.
The development and release of each Asadaru product is the result of teamwork by veterinarians, researchers in herbal products, and technical and field specialists; experts who, alongside their scientific knowledge, are familiar with the real-world conditions of farming units and the practical needs of poultry and livestock farmers.
Mohammadreza Khajeh-Daluei
Chairman of the Board
Somayeh Alamdar
CEO
Elahe Rouhbakhsh-Omoli
R&D Manager
Elham Cheshmehsangi
Veterinary Technical Officer
Mehdi Pourtaleb
Finance Manager
Mohammadmehdi Khajeh-Daluei
Finance Specialist
Mehdi Yaghoubi
Company Lawyer
Nahid Khajeh-Daluei
Support Specialist
Fatemeh Alamdar
Support Specialist
Atiyeh Dorhami
Support Specialist
Atiyeh Pourjafar
Support Specialist
Mahnaz Sani
Support Specialist
Atefeh Hassanzadeh
Support Specialist
Afsaneh Moradi
Support Specialist
No two houses are alike. An Asadaru technical specialist tailors a support program and price quote for you, matched to your flock’s conditions and under the supervising veterinarian.
A supportive and preventive supplement — not a substitute for treatment, vaccination or veterinary advice.
